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1 launch a product
Экономика: начинать выпуск продукции -
2 to launch a product
English-russian dctionary of contemporary Economics > to launch a product
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3 ♦ product
♦ product /ˈprɒdʌkt/n.1 (econ.) prodotto; manufatto; articolo: the products of industry, i prodotti dell'industria; (ind.) secondary product, prodotto secondario; unfinished product, prodotto non finito; semilavorato; to launch a product, lanciare un prodotto2 (chim., mat.) prodotto● (ind.) product design, progettazione □ (econ., market.) product differentiation, differenziazione del prodotto □ (ind.) product diversification, diversificazione produttiva □ (org. az.) product manager, product manager □ (mat.) product notation, produttoria □ (econ.) product sector, settore economico; settore merceologico. -
4 product
ком., марк. продукт; продукція; виріб; товар; фабрикат все, що задовольняє потреби людини у процесах виробництва, обміну, розподілу і споживання — це товари (goods), послуги (service¹), ідеї, діяльність і т. ін.; ♦ продукт визначається ознаками користі і якості, він розрізняється за назвою торговельної марки (trademark), упаковкою (packaging) і т. ін.═════════■═════════agricultural products сільськогосподарська продукція; ancillary products допоміжні продукти; animal products продукти тваринного походження; animal and plant products продукти рослинного і тваринного походження; auxiliary products допоміжні продукти; basic products основні продукти; branded products продукти з фабричною маркою • продукти з торговельною маркою; bulky products громіздкі товари; by-product побічний продукт • проміжний виріб; capital-intensive product капіталомістка продукція; certified product сертифікований продукт; chemical products хімічна продукція; commercial product товарна продукція; comparable product порівняльна продукція; competitive product конкурентоспроможна продукція; consumer products споживчі товари; core product основний продукт; custom-made product виріб, виготовлений на замовлення; dairy products молочні продукти; different products різноманітні продукти; diversified products багато-номенклатурна продукція; domestic products вітчизняна продукція • товари внутрішнього виробництва; end-product кінцевий продукт • готовий виріб; environment-friendly product продукт, сприятливіший для довкілля; excess product надлишковий продукт • зайвий продукт; export products експортна продукція; factory products фабричні вироби • продукція виробництва; final product кінцевий продукт • готова продукція; finished product готовий виріб; food products харчові продукти • продовольчі товари; foreign products товари закордонного виробництва; forest products продукція лісової промисловості; formal product формальний продукт; fresh products свіжа продукція; frozen products заморожені товари; generic product немарочні продукти; good quality products високоякісні вироби; green-labelled product екологічно чистий продукт; gross product валовий продукт; gross domestic product; gross national product; health care products продукти для догляду за здоров'ям; high-grade product високоякісний виріб; household products товар домашнього вжитку; imported products імпортна продукція; improved product удосконалений виріб; industrial products промислові вироби; inedible products неїстівні продукти; intermediate product проміжний продукт; intangible product нематеріальний продукт; joint products продукція спільного виробництва (напр. газ і кокс із вугілля) • супутні товари; labour-intensive product трудомісткий продукт; licensed product продукція, вироблена за ліцензією; listed products номенклатура виробів; made-to-order product виріб, виготовлений на замовлення; main product основний продукт; manufactured products товари фабричного виробництва • готовий виріб; marginal product граничний продукт • виріб із гранично можливими характеристиками; marketable product популярна продукція; multi-use product продукт багаторазового використання • продукт багаторазового вжитку; national product (NP) національний продукт; net product чистий продукт; net domestic product чистий внутрішній продукт; net material product чистий продукт матеріального виробництва; net national product чистий національний продукт; nonpatentable product непатентоспроможний виріб; nonstandard product нестандартний виріб; nonstorable product продукція, яка не підлягає збереженню; obsolete product застарілий продукт; patentable product патентоспроможний продукт; patented product запатентований продукт; perishable product швидкопсувний продукт • продукт, що швидко псується; physical product фізичний продукт; primary product первинний продукт; processed product перероблений продукт; promoted product рекламований товар; proven product перевірений продукт; ready-made product готовий виріб; rejected product забракований виріб; related products споріднені продукти; returned product повернений продукт; revised product поновлена продукція • модернізована продукція; rival product конкуруючий продукт; saleable products популярна продукція; secondary product побічний продукт • вторинний продукт; semifinished product напівфабрикат; semimanufactured product напівфабрикат; semiprocessed product напівфабрикат; serial products серійна продукція; software product програмний продукт; spoiled products зіпсовані товари; standard products стандартна продукція; standardized product нормований продукт; staple product основний продукт; substitute product продукт-замінник • ерзац; tangible product матеріальний продукт; total product сукупний продукт; unfinished products напівфабрикати; unmarketable products непопулярна продукція; unpatented product незапатентований продукт; useless product непридатний продукт; waste products відходи виробництва═════════□═════════product attributes властивості продукції; product characteristics характеристика продукції; product combination асортимент продукції • товарна номенклатура; product cost; product description опис виробу; product design проектування продукту; product development розробка нової продукції; product differentiation диференціація продукції; product group товарна група; product image образ товару; product information інформація про продукт; product innovation новий виріб • нова продукція; product knowledge дані про продукт; product labelling маркування продукції • наліплювання етикеток на продукт; product liability insurance страхування відповідальності за якість продукту; product life cycle (PLC) життєвий цикл продукту; product line; product manager керівник випуску продукції; product market ринок продукції; product mix; product modification модифікація продукту; product placing розміщення продукції; product placement розміщення продукції; product planning планування випуску продукції; product portfolio асортимент продукції; product protection захист продукту; product range асортимент продукції • номенклатура виробів; product recall відкликання продукту; product selection добір продукції; product sheet карта технологічного процесу; product specialization виробнича спеціалізація; product standard виробничий стандарт; product subsidy субсидія на виробництво продукції; product unit одиниця продукції; product variety різноманітність продукції; product width асортимент продукції • номенклатура виробів; to advertise a product рекламувати продукт; to assess a product оцінювати/оцінити продукт; to demonstrate a product демонструвати/продемонструвати продукт; to design product проектувати/спроектувати продукт • планувати/спланувати продукт; to develop products розробляти/ розробити продукти; to evaluate a product оцінювати/оцінити продукт; to exhibit products експонувати продукцію; to feature products експонувати продукцію; to guarantee a product гарантувати якість виробів • забезпечувати/забезпечити якість продуктів; to label a product позначати/позначити виріб; to launch a product випускати/випустити продукт • починати/почати випуск продукту; to list products укладати/укласти список товарів; to manufacture products виробляти/виробити продукцію • виготовляти/виготовити продукцію; to process products переробляти/переробити продукцію; to sell products продавати/продати продукти; to show products експонувати продукти; to store products розміщати/розмістити товар на складіproduct ‡ B. four principles of marketing (386)▹▹ product line▹▹ product mix* * *( banking) банківський продукт; банківська послуга -
5 product
nпродукт, продукция, изделие
- advanced products
- agricultural products
- aircraft products
- all-season product
- ancillary products
- animal products
- animal and plant products
- annual product
- auxiliary product
- aviation products
- banking product
- basic products
- bespoke banking product
- branded products
- bulky product
- capital-intensive product
- capitalized product
- captive product
- certified product
- characteristic product
- chemical products
- commercial product
- commodity product
- comparable products
- comparative products
- competitive products
- complete product
- conforming product
- consumer product
- consumption product
- custom-made product
- dairy products
- defensive products
- delivered products
- different products
- differentiated products
- diversified products
- domestic products
- dumped products
- end product
- engineering products
- excess product
- expensive products
- export products
- exported products
- factory products
- factory-made products
- farm products
- final product
- finished product
- first-class product
- first-rate product
- flexible products
- fodder products
- food products
- foreign products
- foreign-made products
- forest products
- fresh products
- frozen products
- genetically modified products
- good quality product
- gross product
- gross domestic product
- gross national product
- half-finished product
- hard-to-move product
- hard-to-sell product
- health care products
- high-grade product
- highly effective products
- highly efficient products
- highly technical product
- high-priced products
- high-quality products
- high-reliability product
- high-technology products
- home product
- home-made product
- home-used product
- hottest-selling products
- imported products
- industrial products
- industrialized products
- inedible products
- inland product
- insurance product
- intermediate product
- joint products
- labour-intensive product
- licensed product
- listed products
- livestock products
- low-priced products
- made-to-order product
- main product
- manufactured products
- marginal product
- marginal revenue product
- marginal value product
- marketable product
- merchantable sales product
- multi-use product
- national product
- net product
- net domestic product
- net material product
- net national product
- newly designed product
- noncapitalized product
- nonpatentable product
- nonstandard product
- nonstorable product
- obsolescent product
- off-standard product
- patentable product
- patented product
- perishable product
- piggyback product
- pioneer product
- potential gross national product
- primary product
- prime product
- prime quality product
- private label product
- processed product
- promising product
- promoted product
- proprietary product
- proven product
- purchased product
- qualified product
- quality product
- questionable product
- ready-made product
- real net national product
- rejected product
- related products
- respective products
- returned product
- revised product
- rival product
- saleable products
- science-intensive products
- secondary product
- semifinished product
- semimanufactured product
- semiprocessed product
- semistandard product
- serial products
- sideline products
- similar products
- single-use product
- slow-moving product
- social product
- sold products
- sophisticated products
- special products
- spoiled products
- standard products
- standardized product
- substandard product
- substitution product
- superior product
- surplus product
- tangible product
- timber and paper products
- top quality product
- total product
- tying products
- unidentified product
- unfinished products
- unified product
- unmarketable products
- unpatented product
- unsaleable product
- useless product
- various products
- waste products
- product of industry
- product of labour
- products of superior quality
- products of vegetable and animal origin
- product superior in quality
- advertise a product
- assess a product
- deal in products
- demonstrate a product
- develop new products
- evaluate a product
- exchange products
- exhibit products
- feature products
- freeze products
- guarantee a product
- introduce a product into the market
- label a product
- launch a product
- list products
- manufacture products
- process products
- sell products
- show products
- store products
- turn out productsEnglish-russian dctionary of contemporary Economics > product
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6 launch
launch [lɔ:nt∫]1. nounb. [of ship, spacecraft, product] lancement m[+ boat, rocket, company, career] lancer ; [+ investigation] ouvrir• to launch into [+ speech, explanation, attack] se lancer dans4. compounds* * *[lɔːntʃ] 1.2) ( setting in motion) (of new boat, rocket) lancement m; ( of lifeboat) mise f à l'eau; (of campaign, product) lancement m2.transitive verb1) Nautical mettre [quelque chose] à l'eau [dinghy, lifeboat]2) ( fire) lancer [new ship, missile, rocket] (against, at sur)air-/sea-launched — lancé du ciel/depuis la mer
3) ( start) lancer [attack, campaign, career, company, product, computer program]; ouvrir [investigation]; mettre [quelque chose] en action [plan]3.to launch (forth) into — se lancer dans [description, story]; attaquer [chorus, song]
to launch oneself at somebody/something — se lancer sur quelqu'un/quelque chose
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7 launch
A n1 Naut ( also motor launch) ( for patrolling) vedette f ; ( for pleasure) bateau m de plaisance ; customs'/police launch vedette f de la douane/de la police ;2 ( setting in motion) (of new boat, rocket, satellite) lancement m ; (of dinghy, lifeboat) mise f à l'eau ; Advertg, Comm (of campaign, product, publication) lancement m.B vtr2 ( fire) lancer [missile, rocket] (against, at sur) ; air-/sea-launched lancé du ciel/depuis la mer ;3 ( start) lancer [campaign, career, company, hunt, project] ; ouvrir [investigation] ; mettre [qch] en action [plan] ; lancer [computer program] ; to launch an attack on sb/sth lit lancer une attaque contre qn/qch ; fig attaquer qn/qch ;■ launch out [company, designer] se diversifier ; to launch out into [person, company] se lancer dans [cosmetics, consultancy, design]. -
8 launch
launch [lɔ:ntʃ]1 noun∎ (pleasure) launch bateau m de plaisance(b) (of ship, spacecraft, new product) lancement m;∎ a book launch le lancement d'un livre;∎ the launch of a new job creation scheme le lancement d'un nouveau programme de création d'emplois∎ our firm has launched a new perfume on or onto the market notre société a lancé un nouveau parfum;∎ to launch a £3 million cash bid lancer une offre au comptant de 3 millions de livres∎ that was the audition that launched me on my career cette audition a donné le coup d'envoi de ma carrière;∎ to launch a military offensive déclencher ou lancer une attaque►► Astronomy launch complex base f ou station f de lancement;Astronomy launch pad rampe f ou plate-forme f de lancement;launch party réception f (pour le lancement d'un produit);Astronomy launch site base f de lancement;Astronomy launch vehicle fusée f de lancement∎ to launch forth on a new career se lancer dans une nouvelle carrière∎ he launched forth into a long explanation il s'est lancé dans une longue explication(start) se lancer dans;∎ she launched into her work with vigour elle s'est lancée dans son travail avec énergiese lancer;∎ Blakes have launched out into distilling Blakes s'est lancé dans la distillation;∎ she's just launched out on her own elle vient de se mettre à son compte -
9 product
product [ˈprɒdʌkt]1. nouna. produit m2. compounds* * *['prɒdʌkt] 1.noun Commerce, Mathematics produit m2.product range — gamme f de produits
product designer — créateur/-trice m/f de produit
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10 product
A n1 ( commercial item) produit m ; consumer products produits de consommation ; the finished product Comm le produit fini ;2 ( result) to be a product of être un produit de [period, causes, event, imagination, training] ; he was the product of a certain era il était le produit d'une certaine époque ; the end product le résultat final ;3 Math produit m (of de). -
11 product launch
Englisch-Deutsch Fachwörterbuch der Wirtschaft > product launch
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12 launch on
launch on а) начинать; The opposition speaker launched a bitter attack tothe government's mishandling of the taxpayer's money. б) предлагать, представ-лять; The musical theatre company is about to launch a new performer on themusical world. The firm is almost ready to launch its new product on themarket. в) браться за что-л. (новое); The director has launched (out) on yetanother plan for cutting costs. -
13 launch
I
1. lo:n verb1) (to make (a boat or ship) slide into the water or (a rocket) leave the ground: As soon as the alarm was sounded, the lifeboat was launched; The Russians have launched a rocket.) botar, echar al mar2) (to start (a person, project etc) off on a course: His success launched him on a brilliant career.) lanzar3) (to throw.) lanzar
2. noun((an) act of launching.) lanzamiento- launch into
- launch out
II lo:n noun(a large, power-driven boat, usually used for short trips or for pleasure: We cruised round the bay in a motor launch.)launch1 n lanchalaunch2 vb lanzartr[lɔːnʧ]1 lanzar2 (ship) botar; (lifeboat) echar al mar3 (film etc) estrenar; (book) presentar4 (company) fundar5 (scheme, attack) iniciar1 (boat) lancha2→ link=launching launching{launch ['lɔnʧ] vt1) hurl: lanzar2) : botar (un barco)3) start: iniciar, empezarlaunch n1) : lancha f (bote)2) launching: lanzamiento mn.• botadura s.f.• canoa s.f.• chalupa s.f.• lancha s.f.• lanzamiento s.m.v.• arrojar v.• botar v.• dar principio a v.• enjergar v.• lanzar v.
I lɔːntʃ1)a) ( Naut) \<\<new vessel\>\> botar; \<\<lifeboat\>\> echar al aguab) (Aerosp, Mil) \<\<satellite/missile\>\> lanzar*; \<\<attack\>\> emprender, lanzar*2)a) ( Busn) \<\<product/campaign\>\> lanzar*; \<\<company\>\> fundar*b) (Lit, Theat, Cin) \<\<book/play/actor\>\> lanzar*•Phrasal Verbs:
II
2)a) ( of new vessel) botadura f; ( of lifeboat) lanzamiento m ( al agua)b) (of rocket, missile) lanzamiento m3) (of product, project, campaign) lanzamiento m; ( of company) fundación f; (before n) <date, party> de lanzamiento[lɔːntʃ]1. N1) (=boat) lancha fmotor launch — lancha f motora
2) (=act)a) (lit) [of ship] botadura f ; [of lifeboat, rocket, satellite] lanzamiento mb) (=introduction) [of campaign, product, book] lanzamiento m ; [of film, play] estreno m ; [of company] creación f, fundación f ; [of shares] emisión f2. VT1) (=lit) [+ ship] botar; [+ lifeboat] echar al mar; [+ rocket, missile, satellite] lanzar2) (=introduce) [+ campaign, product, book, attack] lanzar; [+ film, play] estrenar; [+ company] crear, fundar; [+ shares] emitir3) (=start)it was this novel that really launched him as a writer — fue esta novela la que lo lanzó a la fama como escritor
to launch sb on his/her way — iniciar a algn en su carrera
once he's launched on that subject we'll never stop him — en cuanto se ponga a hablar de ese tema no habrá forma de pararlo
4) (=hurl)to launch o.s. at sth/sb — abalanzarse or arrojarse sobre algo/algn
to launch o.s. into sth — meterse de lleno en algo, entregarse a algo
3.VIto launch into sth: she launched into a long speech about patriotism — se puso a soltar or empezó un largo discurso sobre el patriotismo
he launched into an attack on the president — emprendió un ataque contra el presidente, se puso a despotricar contra el presidente
then the chorus launches into the national anthem — entonces el coro la emprende con el himno nacional
4.CPDlaunch attempt N — intento m de lanzamiento
launch date N — fecha f prevista para el lanzamiento
launch pad N — (lit) rampa f or plataforma f de lanzamiento; (fig) rampa f or plataforma f de lanzamiento, trampolín m
launch party N — (Comm, Media) fiesta f de lanzamiento
launch site N — lugar m del lanzamiento
launch vehicle N — lanzadera f
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I [lɔːntʃ]1)a) ( Naut) \<\<new vessel\>\> botar; \<\<lifeboat\>\> echar al aguab) (Aerosp, Mil) \<\<satellite/missile\>\> lanzar*; \<\<attack\>\> emprender, lanzar*2)a) ( Busn) \<\<product/campaign\>\> lanzar*; \<\<company\>\> fundar*b) (Lit, Theat, Cin) \<\<book/play/actor\>\> lanzar*•Phrasal Verbs:
II
2)a) ( of new vessel) botadura f; ( of lifeboat) lanzamiento m ( al agua)b) (of rocket, missile) lanzamiento m3) (of product, project, campaign) lanzamiento m; ( of company) fundación f; (before n) <date, party> de lanzamiento -
14 launch
I [lɔːntʃ] II [lɔːntʃ]nome (of new boat) varo m.; (of rocket) lancio m.; (of lifeboat) messa f. in acqua; (of campaign, product) lancio m.III 1. [lɔːntʃ]3) (start) lanciare [campaign, career, company]; aprire, avviare [ investigation]; varare [ plan]to launch an attack — sferrare un attacco (on contro)
4) lanciare [ product]2.3.to launch (forth) into — lanciarsi in [description, story]; attaccare [chorus, song]
to launch oneself at sb., sth. — lanciarsi o scagliarsi contro qcn., qcs
* * *I 1. [lo:n ] verb1) (to make (a boat or ship) slide into the water or (a rocket) leave the ground: As soon as the alarm was sounded, the lifeboat was launched; The Russians have launched a rocket.)2) (to start (a person, project etc) off on a course: His success launched him on a brilliant career.)3) (to throw.)2. noun((an) act of launching.)- launch into
- launch out II [lo:n ] noun(a large, power-driven boat, usually used for short trips or for pleasure: We cruised round the bay in a motor launch.)* * *launch (1) /lɔ:ntʃ/n.● (miss.) launch pad = launching pad ► launching □ (miss.) launch vehicle, vettore spaziale.launch (2) /lɔ:ntʃ/n. (naut.)1 lancia; motolancia♦ (to) launch /lɔ:ntʃ/v. t.1 lanciare ( anche fig.); scagliare; (fig.) avviare: to launch a rocket, lanciare un razzo; to launch a threat, lanciare una minaccia; to launch a new product on the market, lanciare un nuovo prodotto sul mercato; to launch an arrow, scagliare una freccia; (miss.) to launch an artificial satellite, lanciare un satellite artificiale3 (naut. e fig.) varare: to launch a ship, varare una nave; to launch a new business, varare una nuova impresa commerciale● to launch a counterattack, (mil.) lanciare un contrattacco □ (polit.) to launch one's manifesto, lanciare (o rendere noto) il proprio programma.* * *I [lɔːntʃ] II [lɔːntʃ]nome (of new boat) varo m.; (of rocket) lancio m.; (of lifeboat) messa f. in acqua; (of campaign, product) lancio m.III 1. [lɔːntʃ]3) (start) lanciare [campaign, career, company]; aprire, avviare [ investigation]; varare [ plan]to launch an attack — sferrare un attacco (on contro)
4) lanciare [ product]2.3.to launch (forth) into — lanciarsi in [description, story]; attaccare [chorus, song]
to launch oneself at sb., sth. — lanciarsi o scagliarsi contro qcn., qcs
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15 launch
I 1. transitive verb1) zu Wasser lassen, aussetzen [Rettungsboot, Segelboot]; vom Stapel lassen [neues Schiff]; (propel) werfen, abschießen [Harpune]; schleudern [Speer]; abschießen [Torpedo]launch a rocket into space — eine Rakete ins All schießen
2) (fig.) lancieren (bes. Wirtsch.); auf den Markt bringen [Produkt]; vorstellen [Buch, Schallplatte, Sänger]; auf die Bühne bringen [Theaterstück]; gründen [Firma]2. intransitive verbPhrasal Verbs:- academic.ru/88646/launch_out">launch outII noun(boat) Barkasse, die* * *I 1. [lo:n ] verb1) (to make (a boat or ship) slide into the water or (a rocket) leave the ground: As soon as the alarm was sounded, the lifeboat was launched; The Russians have launched a rocket.) ins Wasser lassen, abschießen2) (to start (a person, project etc) off on a course: His success launched him on a brilliant career.) in Gang setzen3) (to throw.) schleudern2. noun- launching-pad- launch into
- launch out II [lo:n ] noun(a large, power-driven boat, usually used for short trips or for pleasure: We cruised round the bay in a motor launch.) die Barkasse* * *launch1I. n1. (introduction) of product [Markt]einführung f, Launch m, Markteintritt m; of company Gründung f; of book Herausgabe f, Erscheinen nt; STOCKEX Einführung f [an der Börse]II. vt1. (send out)to \launch a balloon einen Ballon steigen lassento \launch a boat ein Boot zu Wasser lassento \launch a missile/torpedo eine Rakete/einen Torpedo abschießento \launch a rocket eine Rakete abschießento \launch a satellite einen Satelliten in den Weltraum schießento \launch a ship ein Schiff vom Stapel lassen2. (begin something)to \launch an attack zum Angriff übergehento \launch a campaign eine Kampagne startento \launch an inquiry/investigation Untersuchungen [o Nachforschungen] /Ermittlungen anstellento \launch an invasion [in ein Land] einfallento \launch a new show eine neue Show starten [o ins Programm [auf]nehmen3. (hurl)4. (introduce to market)▪ to \launch sth etw einführen [o lancieren]launch2* * *[lOːntS]1. n1) (= vessel) Barkasse f3) (= launching) (of company) Gründung f, Eröffnung f; (of new product) Einführung f; (with party, publicity of film, play, book) Lancierung f; (bringing out, of film, play) Premiere f; (of book) Herausgabe f; (of shares) Emission f2. vt1) new vessel vom Stapel lassen; (= christen) taufen; lifeboat zu Wasser lassen, aussetzen; rocket abschießen; plane katapultierenLady X launched the new boat — der Stapellauf fand in Anwesenheit von Lady X statt
2) company, newspaper, initiative gründen; new product einführen, auf den Markt bringen; (with party, publicity) film, play, book lancieren; (= bring out) film anlaufen lassen; play auf die Bühne bringen; book, series herausbringen; plan, investigation in die Wege leiten; programme, trend einführen; career starten; policy in Angriff nehmen; shares emittieren, ausgebenthe attack was launched at 15.00 hours — der Angriff fand um 15.00 Uhr statt
this film launched him as a comic actor — mit diesem Film machte er sich (dat) als Komiker einen Namen
to launch sb on his way —
once he is launched on this subject... — wenn er einmal mit diesem Thema angefangen hat or bei diesem Thema gelandet ist,...
now that he's launched himself on the road to success — jetzt, wo er auf Erfolgskurs ist
3) (= hurl) schleudern* * *launch1 [lɔːntʃ; US auch lɑːntʃ]A v/t1. ein Boot aussetzen, zu Wasser lassen2. ein Schiff vom Stapel (laufen) lassen:be launched vom Stapel laufen3. ein Flugzeug etc (mit Katapult) starten, katapultieren, abschießen4. ein Geschoss, einen Torpedo abschießen, eine Rakete, ein Raumfahrzeug auch starten5. einen Speer etc schleudern6. a) eine Rede, Kritik, einen Protest etc, auch einen Schlag vom Stapel lassen, loslassen (beide umg):launch a stinging attack on sb jemanden scharf angreifenb) Drohungen etc ausstoßenagainst gegen)7. a) ein Projekt etc in Gang setzen, starten, beginnen, lancieren9. launch o.s. on a task (into work) sich auf eine Aufgabe (in die Arbeit) stürzenlaunch out into sea in See gehen oder stechen;launch out on a voyage of discovery auf eine Entdeckungsreise gehenlaunch out into a new career eine neue Laufbahn starten;launch out into politics in die Politik gehend) einen Wortschwall von sich geben:launch out into a speech eine Rede vom Stapel lassene) umg viel Geld ausgeben (on für)launch2 [lɔːntʃ; US auch lɑːntʃ] s SCHIFF Barkasse f* * *I 1. transitive verb1) zu Wasser lassen, aussetzen [Rettungsboot, Segelboot]; vom Stapel lassen [neues Schiff]; (propel) werfen, abschießen [Harpune]; schleudern [Speer]; abschießen [Torpedo]2) (fig.) lancieren (bes. Wirtsch.); auf den Markt bringen [Produkt]; vorstellen [Buch, Schallplatte, Sänger]; auf die Bühne bringen [Theaterstück]; gründen [Firma]2. intransitive verbPhrasal Verbs:II noun(boat) Barkasse, die* * *v.abschießen v.in Gang setzen ausdr. -
16 product launch
Mktgthe introduction of a new product to a market. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; pre-launch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps salesforce and retailers make the most of the event; and launch advertising and other forms of customer communication. -
17 product
produit mproduct advertising publicité f de produit;product analysis analyse f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f ou mémorisation f du produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product category catégorie f de produit;product champion champion m de produit;product depth profondeur f de produit;product design conception f des produits;product development élaboration f de produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product dynamics dynamique f des produits;product features caractéristiques f pl du produit;product form type m de produit;product group manager directeur(trice) m, f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product improvement amélioration de produit;product information sheet fiche f technique;product innovation innovation f de produit;product launch lancement m de produit;product launch file dossier m de lancement;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle de vie du produit;product line ligne f de produits;product line manager directeur(trice) de ligne de produits;product management gestion f de produits;product manager chef m de produit, directeur(trice) de produit;product mapping carte f perceptuelle de produits;product market marché m de produits;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product performance test test m de performance du produit;MARKETING product placement placement m de produit;product planning planification f du produit;product policy politique f de lancement d'un produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits;product profile profil m de produit;product promotion communication f produit;product range gamme f de produits;product research recherche f de produits;product specialist spécialiste m f produit;product test test de produit;product testing tests m pl de produit;product testing panel panel m d'essayeurs de produits -
18 launch
1. сущ.1) общ. спуск на воду ( о судне)2) общ. начало (каких-л. действий)3) марк. запуск [выпуск, вывод\] товара ( на рынок)to model a product’s lifecycle from launch through retirement — смоделировать жизненный цикл товара от запуска его на рынок до прекращения его производства
Syn:See:soft launch, national launch, local launch, marketing launch, rollout, launch advertising, launch price2. гл.1) общ. спускать на воду ( судно)the battleship was launched in 1915 — линкор был спущен на воду в 1915 г.
2) общ. начинать, пускать в ходto launch a project — начать реализацию проекта, запустить проект
3) марк. выпускать [запускать\] на рынок ( о товарах)The company says it is committed to launch a new vehicle every year in India. — Компания заявила о том, что решено выпускать новый автомобиль на рынок в Индии каждый год.
See:
* * *
запустить: выпустить новый заем.* * *Ценные бумаги/Биржевая деятельностьвыпустить новый заем-----1. начинать, предпринимать2. выпускать, выбрасывать (новые товары на рынке)-----выход на рынок с но вым товаром; выход на новый рынок -
19 product
['prɒdʌkt] 1.2.consumer products — prodotti o generi di consumo
modificatore [design, launch, testing] di un prodotto* * *['prodəkt]1) (a result: The plan was the product of hours of thought.) prodotto2) (something manufactured: The firm manufactures metal products.) prodotto3) (the result of multiplying one number by another: The product of 9 and 2 is 18.) prodotto* * *['prɒdʌkt] 1.2.consumer products — prodotti o generi di consumo
modificatore [design, launch, testing] di un prodotto -
20 launch
[̈ɪlɔ:ntʃ]launch баркас launch бросать, метать launch бросать, метать; to launch a blow нанести удар launch бросать launch введение launch выбрасывать новые товары на рынок launch выпускать launch выпускать новый заем launch горячо высказать, разразиться launch горячо высказать, разразиться; launch into с жаром, энтузиазмом пуститься (во что-л.) launch запуск изделия в производство launch запускать (ракету) launch запускать launch запускать (ракету и т. п.); выпускать (снаряд); катапультировать launch импульс launch моторная лодка, катер launch моторная лодка, катер; pleasure launch прогулочная лодка launch моторная лодка launch начинать, пускать в ход, предпринимать launch начинать, пускать в ход, предпринимать; to launch an offensive предпринять, начать наступление launch начинать действовать launch предпринимать действия launch приступать к выполнению launch пускать в ход launch спуск судна на воду launch спускать судно на воду launch старт launch бросать, метать; to launch a blow нанести удар to launch a program разработать программу launch начинать, пускать в ход, предпринимать; to launch an offensive предпринять, начать наступление offensive: launch an launch наносить оскорбление launch горячо высказать, разразиться; launch into с жаром, энтузиазмом пуститься (во что-л.) to launch into an argument пуститься в спор to launch (smb.) into business помочь (кому-л.) сделать деловую карьеру to launch into eternity поэт. отправить(ся) на тот свет launch out пускаться (в путь, в предприятие); to launch out (on smth.) начать (что-л. делать) launch out пускаться (в путь, в предприятие); to launch out (on smth.) начать (что-л. делать) launch out разразиться (словами, упреками) launch out сорить деньгами launch моторная лодка, катер; pleasure launch прогулочная лодка product launch выпуск новой продукции на рынок
См. также в других словарях:
product launch — ➔ launch2 * * * product launch UK US noun [C] MARKETING, COMMERCE ► the process of introducing a new product for sale for the first time and attracting people s attention to it: »An important aspect of managing a product launch is tracking early… … Financial and business terms
Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… … Wikipedia
Product data management — (PDM) is the business function within product lifecycle management that is responsible for the creation, management and publication of product data. Introduction Product data management (PDM) is focused on information relative to core operations… … Wikipedia
product relaunch — UK US noun [C] MARKETING, COMMERCE ► a change to a product or the way it is sold, in order to make it available as a new product to increase sales: »The company reacted to criticism of the vehicle with a product relaunch, changing the name of the … Financial and business terms
launch — ▪ I. launch launch 1 [lɔːntʆ ǁ lɒːntʆ] verb [intransitive, transitive] 1. COMMERCE MARKETING to show or make a new product available for sale for the first time: • The company is launching a new range of hair products … Financial and business terms
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products … Financial and business terms
LAUNCH Conference — Key people Jason Calacanis The LAUNCH Conference was created by Jason Calacanis. Although it is legally unrelated to the TechCrunch40 and TechCrunch50 events, it has been perceived as the natural evolution of those events citing Calacanis… … Wikipedia
launch — Ⅰ. launch [1] ► VERB 1) move (a boat or ship) from land into the water. 2) send out or hurl (a rocket or other missile). 3) begin (an enterprise) or introduce (a new product). 4) (launch into) begin energetically and enthusiastically. ► … English terms dictionary
product marketing — UK US noun [U] MARKETING, COMMERCE ► the process of attracting people s attention to a product and persuading them to buy it: »I coordinate all phases of product marketing including launch, planning, budgeting, packaging, sales, and pricing … Financial and business terms
launch — launch1 W2 [lo:ntʃ US lo:ntʃ] v [T] ▬▬▬▬▬▬▬ 1¦(start something)¦ 2¦(product)¦ 3¦(boat)¦ 4¦(sky/space)¦ 5¦(computer)¦ 6 launch yourself forwards/up/from etc Phrasal verbs launch into something launch out ▬▬▬▬▬▬▬ … Dictionary of contemporary English
